Adam Kissick for NPR
Townsquare Media: Branded Content & Influencer Strategies
I began my time at Townsquare Media as the Publisher Services Manager. I was responsible for managing the P&L of our external publishing partners which included brands like Hype Machine, Mixcloud, Uproxx, Consequence of Sound, Okayplayer, Rap-Up and more. I worked closely with sales and publisher teams to create and sell programs and content. I was promoted into an integrated marketing role where I took a bigger hand in creating and executing programs. During this time I managed the relaunch of XXL Magazine as well as our annual flagship events including Hype Hotel, Mountain Jam, Country Jam, The Roots Holiday Jam, and many more.
iHeartMedia: Bridging Digital and Analog Worlds
From Townsquare Media I moved to iHeartMedia where I led efforts to elevate their digital practices to be on par with their radio and event offerings. Contributions included creating new sellable digital franchises as well as providing content strategy for their Snapchat Discover pages.