Dr Pepper x Team SoloMid
Dr Pepper knew that gamers liked them but that is as far as it went. They employed the IPG Media lab to help them dig deeper. In partnership with their AOR Initiative, we created a comprehensive educational program to help them better understand gaming audiences. We took it a step further to create a YOY strategy to build equity in the eSports space. As part of this effort, our team re-imagined the nature of traditional esports partnership to create an internationally beloved and eSports award-nominated program that is now in its fourth year.
